Why we do what we do!
I’m a huge believer in upcycling.
By re-imagining something that otherwise may have ‘had its day’ – upcycling can open up a world of new possibilities, designs, business opportunities and waste solutions. It’s pretty exciting! And that’s why I set up The Upcycle Movement in 2012.
I wanted to share my passion and create a platform to highlight upcyclers and their designs.
And why am I so passionate about upcycling?
Well – I guess the first time I really grasped the concept and the positive impact of upcycling was in December 2005 when my brother gave me a special Christmas present.
It was a bag – but no ordinary bag.
In 2004 the devastating tsunami hit, leaving so many dead and others homeless. My bag had been made using the tsunami rescue tents and had the following message on it:
Those words really moved me and all of a sudden my bag told such a story. It was made by widows who had lost their families, partners and homes. All they had left was the tent they were sheltering in and they cleverly upcycled these into bags to sell to make money & to help them move on.
What inspiring women.
And what a powerful concept.
And that’s when I got it. That’s when I got what upcycling meant.
Suddenly I began to look at everything differently & realise that with just a bit of imagination, everything around us could be a resource for something new.
I saw a world of potential waiting to be discovered.
More than a decade on, I still use that incredible bag! It’s so well made, hardy and super quality.
What I love most about upcycling can be summed up in that bag:
The resourcefulness, the reuse, the quality, the imagination put into it and the ability to be completely transformed. But most of all the powerful story and history it holds.
Since then, I’ve come across so many clever, upcycled and sustainable products and environmentally conscious designers. I always have my eye out for them. So I really wanted to share my discoveries with you here.
I believe that the future of design, business opportunities & waste solutions lie in what we currently consider as ‘waste’ And so, here at The Upcycle Movement our mission is to share, inspire and encourage those ideas and innovative designs. We are passionately playing our part in contributing to a more sustainable world and aiming to eliminate the idea of ‘waste’
After all, it is only waste when we waste its potential.